Causal Marketing Research
Contents
Learning Outcomes
Learning Outcomes
Overview of Causal Research
Overview of Causal Research
Three Levels of Causation
Three Levels of Causation
Internal and External Validity
Internal and External Validity
Extraneous Variables
Extraneous Variables
Causal or Experimental Research Designs
Causal or Experimental Research Designs
Pre-Experimental Designs
True Experimental Designs
Quasi-Experimental Designs
Statistical Designs
Laboratory and Field Marketing Research Experiments
Laboratory and Field Marketing Research Experiments
Test Markets
Test Markets
Test Market Considerations
Limitations of Causal Research
Limitations of Causal Research
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