Writing a Marketing Research Report

Contents

Learning Outcomes
Learning Outcomes

The Research Report
The Research Report
What is the Research Report
Objectives of the Research ReportT
Elements of the Written Report

Section I of the Research Report: Introductiion
Section I of the Research Report: Introduction
Title Page
Transmittal Letter
Authorization Letter
Table of Contents
Executive Summary

Section Ii of the Research Report: Body of the Report
Section II of the Research Report: Body of the Report
Introduction
Background
Methodology
Findings
Limitations of the Study
Conclusions and Recommendations

Section III of the Research Report: Appendicies
Section III of the Research Report: Appendices

Presenting the Research Report
Presenting the Research Report

Tables and Charts
Tables and Charts
Tables
Charts

Date last modified: August 13, 2015.
Created by Edward Volchok, PhD